NSAMCWADLP may not just be the longest acronym in history, it is also one of the most fundmental parts of starting a digital marketing campaign. That acronym stands for “Never start a marketing campaign without a dedicated landing ‘age” and is the building block for anyone looking to launch a website.

Landing pages are important because it is the place where as a website owner you want the user to take action. That can be purchasing a product, signing up for a newsletter, donating to an organization and several other things.

A landing page is not the same thing as a homepage. A homepage is the initial page where a user finds themselves when first coming to the site. As i said earlier, the landing page is where you want people to take action. But why is it a good idea to have a landing page that is separate from the home page? The home page usually has a lot of information on it. It carries the information and links for the rest of the site. Its main focus is about messaging and introducing or reinforcing brand awareness. It’s goal is to get the user to go to other parts of the site.

Anyone starting a digital marketing campaign should have a dedicated landing page because the goal of any landing page should be for the user to take action. Unlike the home page which has a lot of different information, the landing page is more simplified and has only one focus. If these two pages are not separated, then the information can start to blend together and the likelihood of action being taken by a user goes down.

Keeping a dedicated landing page is a fundamental of digital marketing for a reason. It helps the user have a clear idea of what action they should take on the site and helps with the goal of any site- to meet and exceed conversion goals.