Category: Uncategorized
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Small Business, Big Rewards
So you’re a small business trying to figure out a way to get the best return on your money from a digital marketing campaign… what’s a good place to start? One of the most common but most effective practices is an email marketing campaign. But what is email marketing? Email marketing is a simple concept.…
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Up for Display
If you are running a website and want to maximize its efficiency, how do you decide on the right marketing strategy for your site. If you have a business that has a specific target audience such as a particular age or gender, Google Display Network can help you refine your strategy to reach your target…
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A different kind of auction
Do you ever wonder how those ads pop up after doing a google search? Is it just some random process or is there a formula for how those ads appear? Google has a very specific way of choosing how those ads are placed. They do a lightning fast auction every time someone searches on Google…
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That click is going to cost you
For many people that operate websites, you have to rely on a strong SEO to make sure that your targeted audience is reaching your site. SEO is free and if done well can usually get the traffic you need to your site. But there are other ways to get your audience to click on your…
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Getting your website to the top
SEO, or search engine optimization, should be an important part of any digital marketing campaign. Here are some basics about SEO and some of the factors about it that can make or break a website. Being the top result of many different search queries should be the main goal of SEO. You want your site…
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That’s Not What I Googled!
Have you ever done a search for a product, person, company or organization and gotten results that have nothing to do with what you were looking for? If so chances are that the SEO isn’t being utilized. So what is SEO and how does it help websites become more visible to the correct audience. SEO…
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How Customers Choose to Buy Products
Figuring out how to get customers to not only visit your site but to ultimately buy your product, donate to your cause or sign up to take some kind of action is a bit of a science. The attribution method is a way of figuring out how a consumer ended up at your website and…
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NSAMCWADLP, what the heck is that?
NSAMCWADLP may not just be the longest acronym in history, it is also one of the most fundmental parts of starting a digital marketing campaign. That acronym stands for “Never start a marketing campaign without a dedicated landing ‘age” and is the building block for anyone looking to launch a website. Landing pages are important…
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The ABCs of A/B Testing
The use of A/B testing in digital marketing is very important. If you have a web page and you are not using A/B testing, then you are not using one of the most important tools out there to help your website become successful. A/B testing can tell you exactly what parts of your page appeal…
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Don’t Eat Those Cookies
Cookies are files in websites that remember different things that you have looked at or clicked on. We’ve all seen how their used. Whether its items that are saved in a shopping cart after you leave the site or login information for things like Blackboard, cookies can help make our lives easier and save us…
Paul Suskie UCA 