Have you ever done a search for a product, person, company or organization and gotten results that have nothing to do with what you were looking for? If so chances are that the SEO isn’t being utilized. So what is SEO and how does it help websites become more visible to the correct audience.

SEO stands for Search Engine Optimization and is a process that has many elements that are important to maximize your presence on the internet. Here”s a breakdown of some aspects of SEO.

Keywords- these are words or phrases that people use to find what they need online. It is important that keywords have been chosen carefully and that research has been done to ensure the right words have been chosen . You want to find words that have high search rates and not much competition.

Content- Its important that the content of your website is relevant and holds the attention of a visitor to your site. Using tools like videos, podcasts and blogs make it easy to create content that will get the right visitor to your sight and keep them there. A good example would be if you owned a store that sold cookware and other kitchen items. You could have videos showing cooking demonstrations that use the items available in your store, a blog that shows the latest in kitchen gadgets or a podcast that gives instructions for recipes and other things.

Search Engine Marketing- This is paid marketing. It can include things like social media ads, pay per click, Google AdWords, etc. Using these types of tools can help reach new and targeted audiences. Search Engine Marketing is not a major part of all digital marketing campaigns but if you use it the right way with your SEO plan it can reap a lot of benefits.

SEO is another important part of the puzzle in a digital marketing campaign. Ensuring that the right people are getting to your site is important for the success of any website.