For many people that operate websites, you have to rely on a strong SEO to make sure that your targeted audience is reaching your site. SEO is free and if done well can usually get the traffic you need to your site. But there are other ways to get your audience to click on your site over your competitors.
PPC-or pay to click- is a way to reach the people you want to come to your site. But what is PPC and how does it work? If you are a website owner and you decide to go with a pay per click campaign it works exactly the way it sounds. You pay a fee every time someone clicks on their ad.
A pay per click campaign has certain objectives. You want the campaign to be generate leads to your site, Once they are there you want to see an increase in sales and you also want to see a increase in brand awareness. You have to pay a fee for each click but is it worth it?
If done correctly, PPC can have real benefits for you company. The key is making sure that the campaign brings the right people to your site. If it brings your target audience to your site, the costs for PPC really won’t matter if the benefits role in. Lets say that cost per click is $5 but on average the person that comes to your website spends $150- then clearly that was a good use of money in order to get that person to your site.
PPC offers a lot of advantages. It can help you track your marketing goals, increase the exposure of your company, reach your target audience and become more competitive in the marketplace. The ultimate goal of PPC is to get your audience to your site to make a purchase. It has proven to be an important part of digital marketing campaigns and should be something any website owner should consider.
Paul Suskie UCA 
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